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【せんりみち公式】Strengthening services for foreign tourists! The latest trends in English services being promoted by Japanese hotels and their importance
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【せんりみち公式】Strengthening support for foreign tourists! The latest trends in English support in Japanese hotels and its importance/
English support skills are necessary in tourism and business settings. This English support ability is becoming increasingly important, especially in the hotel industry in international cities. In this article, we will explain in detail the specific efforts being made by Japanese hotels to support English and its importance.
Table of Contents
What English support skills are required in Japanese hotels?
Hotels are valuable bases for foreign tourists to feel at ease in unfamiliar cultural and linguistic environments. Therefore, in order to make their stay more comfortable and pleasant, it is necessary to remove the language barrier and provide smooth communication. In particular, English is a common language in the international community and is used in many countries, so its importance is only increasing.
English as an international common language
English is used in various situations around the world and is the main language that supports mutual understanding in fields such as business, tourism, and education. In the Japanese hotel industry, communication using English is essential to give foreign tourists a sense of security and provide a comfortable stay. For example, if guests can receive an explanation in English about the facilities and rules during their stay when they check in, this greatly reduces their stress. Thus, English language skills are now considered a basic element of hotel services.
Specific English language skills required for hotel staff
The English language skills required for hotel staff are not enough to simply know basic words and phrases. For example, it is important to be able to respond to each situation, such as detailed explanations of procedures at check-in and check-out, guidance on how to use the facilities in the hotel, and explanations of the menu at restaurants. In addition, flexibility is also required to respond quickly and accurately when guests are in trouble. This allows hotel users to experience “heartfelt hospitality” and enjoy a highly satisfying stay.
Reasons why Japanese hotels should strengthen English language support
In recent years, Japan has been promoting itself as a “tourism-based nation” and is focusing on further improving its environment for accepting foreign tourists. In this context, removing the language barrier has become an essential issue, and strengthening English language support in particular is key.
Increasing inbound demand due to an increase in tourists
The number of foreign tourists visiting Japan is steadily increasing year by year. Due to this increase in tourism demand, the hotel industry needs the ability to accommodate tourists from a wider variety of countries and regions. Removing language barriers and providing a comfortable, stress-free environment is an important factor in conveying Japan’s culture and charm to the fullest extent. In addition, if tourists do not feel stressed about language, they will be more likely to return, and further customer attraction effects can be expected through word of mouth, etc.
English language skills to support the success of international events
Many international events are planned in Japan in the future. These events will attract a wide variety of people from all over the world, so the quality of the services provided by hotels will greatly contribute to their success. In particular, English language skills are an important factor in creating an environment where event participants can feel at ease during their stay. For example, being able to smoothly provide event-related information and transportation guidance in English brings a great sense of security to participants.
Specific English-language initiatives being implemented in Japanese hotels
The hotel industry is taking various steps to improve English-language capabilities. These include a wide range of approaches, from human resource development to technological innovation.
Improving staff education and expertise
Hotel staff English education focuses not only on improving basic conversation skills, but also on developing the ability to convey deeper hospitality. For example, they are required to have the ability to take appropriate action after understanding cultural backgrounds, and the skills to respond flexibly to unexpected situations. For this reason, many hotels are working to improve their staff skills by using training programs and online courses. In particular, role-playing training that simulates actual customer service situations is effective in cultivating the ability to be used immediately.
Active introduction of AI and multilingual support systems
In response to recent technological innovations, hotels are introducing support systems that utilize AI technology. For example, AI assistants available 24 hours a day can automatically check in and check out, and guide guests to tourist spots, improving convenience for guests and reducing the burden on staff. In addition, support for languages other than English is also progressing, and the number of in-house guides that can support multiple languages such as Chinese and Korean, and tablets with translation functions is increasing. This allows hotels to provide services that do not cause language barriers to tourists from more countries.
Providing a customized experience
In addition, the hotel industry is required to provide customized experiences according to the individual needs of guests. For example, by providing tourist information specific to the guest’s country or region in English, efforts are being made to convey the unique charm of the area. In addition, suggestions for meals and activities that take cultural background into consideration also help increase guest satisfaction.
Summary
Improving English-language capabilities in the Japanese hotel industry is not just about improving services, but is an important measure to build trust with tourists and increase international recognition. Through such efforts, hotels will not only serve as accommodations, but also serve as a “window” for foreign tourists to gain a deeper understanding of Japanese culture. These efforts will ultimately boost word-of-mouth reviews and reputations among tourists, and serve as a driving force in attracting even more visitors. Strengthening English-language capabilities is one of the most important issues the hotel industry must address for the future, and will likely become even more important in the future.
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