Reasons why we recommend Shimane Prefecture to foreign visitors and a model itinerary guide [Izumo Taisha, Matsue, Iwami Ginzan]

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Compared to famous tourist destinations like Tokyo, Kyoto, and Osaka, Shimane Prefecture is still relatively unknown among foreign tourists. However, for those seeking a quiet and relaxing trip, Shimane is the ideal destination, experiencing traditional Japanese culture and mythology, beautiful nature and hot springs.
What you'll learn in this article:
- Why Shimane Prefecture is recommended to foreigners as "Undiscovered Japan"
- Highlights of major tourist destinations such as Izumo Taisha Shrine, Matsue, and Iwami Ginzan Silver Mine
- Popular activities for foreigners, including hot springs, gourmet food, and cultural experiences
- Practical information for a safe trip, including access methods and language support
Table of Contents
What is Shimane Prefecture? A hidden gem of Japan for foreigners
Compared to the world-famous Tokyo and Kyoto, Shimane Prefecture is not particularly well known. However, this does mean that it is not overly crowded as a tourist destination, and it is an area where you can experience the true essence of Japan and an atmosphere close to everyday life.
Shimane Prefecture, facing the Sea of Japan, is home to historical sites such as Izumo Taisha Shrine and Matsue Castle, beautiful nature and hot springs, and the simple, warm hospitality of the people. For tourists from overseas, the region is like a "hidden treasure" that stands out for its uniqueness and individuality, precisely because it is not yet well known.
Why is Shimane Prefecture recommended for foreigners?
In recent years, overtourism has become a problem in popular tourist destinations around the world, with many travelers becoming tired of the crowds, long lines, and noise.
In this respect, Shimane Prefecture is a precious region with relatively few tourists, allowing you to experience Japan at a leisurely pace. Shimane Prefecture is an ideal choice for foreign travelers who seek tranquility over hustle and bustle, and the warmth of local areas over the luxury of a city.
Location and Access of Shimane Prefecture
Shimane Prefecture is located in the northern part of the Chugoku region of Japan, facing the Sea of Japan. On the map, it is on the west side of Honshu, near Hiroshima and Tottori prefectures.
The nearest major airport is Izumo Enmusubi Airport , which has direct flights from Tokyo (Haneda Airport) and Osaka (Itami Airport), making it more accessible than you might imagine. You can also visit by combining express buses, bullet trains, and conventional trains, making it accessible from all over Japan.
Izumo Taisha: Feel the silence and sanctity of a mythical land
The first representative spot in Shimane Prefecture that I would like to introduce to foreign visitors is Izumo Taisha Shrine . It is said to be one of the oldest shrines in Japan and is widely known as the shrine of the god of matchmaking. Its mystical atmosphere and magnificent architecture attract many people, transcending differences in religion and culture.
The charm of Izumo, the home of the gods
Izumo is also famous as the setting for Japanese mythology. Stories such as "The Land Transfer" and "The Descent of the Heavenly Grandson" have been passed down through the generations, and it is said to be a place where Japanese gods gather. By visiting Izumo Taisha, you can experience the world of Japanese spiritual culture and mythology that has continued since ancient times in a real place.
Etiquette and Rules for Visiting Shrines
Visiting a shrine is a very unique experience for foreign tourists, and knowing the basic etiquette will help you visit with a deeper understanding and respect.
- Bow slightly before passing through the torii gate
- Walk on the side of the path, not in the middle
- Cleanse your hands and mouth at the chozuya (purification fountain)
- Put your offering in the offering box
- Pray by following the "2 bows, 2 claps, 1 bow" etiquette
These etiquette practices are often explained locally, so you can learn by actually experiencing them.
Matsue City: A castle town where history and charm intersect
Matsue City, the central city of Shimane Prefecture, is a beautiful castle town where history and modernity, nature and streetscapes coexist in harmony. It is home to many cultural assets and tourist attractions, and you can also enjoy traditional Japanese experiences such as Japanese sweets and tea.
Matsue Castle and its surroundings
Matsue Castle is one of the 12 castle towers still standing in Japan and is designated as a national treasure. From the castle tower, with its distinctive black exterior, you can enjoy a panoramic view of the castle town and Lake Shinji.
The Horikawa Meguri sightseeing boat tour around the moat is also popular with foreign tourists. You can enjoy the scenery of the four seasons as you slowly sail around the castle on a small boat. The boatman's humorous commentary is also one of the attractions, so you can fully enjoy the atmosphere even if you don't understand Japanese.
Lafcadio Hearn's former residence and Japanese experience
Lafcadio Hearn , the writer known for his "ghost stories," deeply loved his life in Matsue and introduced Japanese culture to the world. His former home is a significant place for foreigners as well, and you can get a sense of how he viewed Japan as a different culture.
Following in the footsteps of Lafcadio Hearn is also an opportunity to deepen your understanding of Japanese culture. We also recommend combining a stroll around the area with a Japanese experience, such as trying Japanese sweets or enjoying tea.
Iwami Ginzan: Experience the exchange of civilizations at a World Heritage Site
Oda City in Shimane Prefecture is home to the Iwami Ginzan Silver Mine Ruins , a UNESCO World Heritage Site. This mining town flourished in the 16th century, boasting cutting-edge technology of the time and playing an important role as part of a global trade network.
The history of a mining town and cross-cultural exchange
During the time when Iwami Ginzan was flourishing, Japanese silver was transported all over the world through trade with Portugal, Spain, China, etc. By learning about this history, you can get a real sense of the global exchanges that took place at the time and the fact that Japan was connected to the world.
For foreign tourists, the historical connection to their own country is a point that they can easily empathize with.
Stroll through the samurai residences and preserved townscape district
The Omori district of Iwami Ginzan has well-preserved old townscape, and just strolling around will give you a real feel for the lifestyle and culture of the time. The area, lined with samurai residences and old merchant houses, is not just a "museum," but its greatest appeal is that it is a "living townscape" where people still live.
Hot Springs and Relaxation: Yunokawa Onsen, Popular with Foreigners
Shimane Prefecture is dotted with high-quality hot springs. Among them, Yunokawa Onsen , known as one of Japan's three most beautiful hot springs, is known for its waters that are gentle on the skin, making it perfect for travelers looking to relax.
Hot springs are not just a place to bathe, but also a valuable opportunity to experience Japan's unique relaxation culture, and their appeal is gradually becoming known among foreign tourists.
Onsen etiquette and how to enjoy it
There are some basic rules for hot springs.
- Wash your body and pour hot water over yourself before entering the bathtub.
- Do not put towels in the bathtub
- Do not make loud noises and bathe quietly
By observing these rules, you can share the hot springs with those around you in a pleasant manner. Many accommodations and tourist information centers have information written in English and other languages available, so even first-time visitors can enjoy the experience with peace of mind.
Interact with locals
In smaller hot spring resorts, conversations with local people can naturally occur in the baths and inns. One of the attractions of these local hot spring resorts is the feeling that you are not just a tourist, but are actually staying in a homestay in Japan.
Gourmet Experience: Tasting Tradition and Seasons in Shimane Prefecture
Food is a very important element of travel enjoyment. Shimane Prefecture offers a wide variety of gourmet foods that will delight the palates of foreigners, including Japanese cuisine and local dishes that make use of local ingredients, as well as Izumo soba and oyster dishes.
The depth of Izumo soba
Izumo soba is a local specialty that is considered one of Japan's three great soba dishes. It is made using a unique method that involves grinding the buckwheat kernels with the husks on, resulting in a rich aroma and a slightly dark color.
Particularly popular is "Warigo Soba," which is soba served in a three-tiered box. Each tier is topped with condiments and soup, making it visually appealing and photogenic, making it a popular choice with foreign visitors.
Sake pairing experience
Shimane Prefecture is blessed with high-quality water and is known as a producer of delicious sake. There are many sake breweries in the prefecture, some of which offer tours and tastings.
Pairing local cuisine with sake is a great opportunity to experience the depths of Japanese culture, and for travelers who love alcohol, it's often a highlight of their trip.
Local Cultural Experience: Experience the Spirit of Japan
For foreign tourists, it is very important to not only "see" but also "experience." Shimane Prefecture offers a variety of experience programs that allow you to experience Japanese culture with all five senses.
Kimono and tea ceremony experiences
Some tourist destinations offer kimono rental and tea ceremony experience programs. Some of these locations even offer experiences in old Japanese houses, allowing you to immerse yourself in Japanese culture in a traditional atmosphere.
Experiences like strolling around the castle town in a kimono and enjoying matcha tea in a teahouse will make your travel memories even more special.
Participating in local events
If you visit at the right time, you may be able to take part in local summer festivals, votive kagura dances, New Year's events, etc. Experiencing traditional events in the same space as the local people is a valuable opportunity to come into contact with "living culture."
Kagura performances in particular are impressive with their music, dance, and costumes, and are a traditional performing art that is popular with foreigners as well.
Transportation and accommodation: Travel support for foreigners
When foreigners travel within Japan, language and transportation information tend to be major concerns. Shimane Prefecture has made progress in providing multilingual support, especially in tourist areas, so even first-time visitors can travel with relative peace of mind.
Foreigner-friendly tourist information
Major tourist facilities and tourist information centers have pamphlets available in English, Chinese, Korean, etc. Staff are gradually improving their ability to speak different languages, creating an environment where it is easier to ask questions and receive advice.
Plenty of accommodation options
Shimane Prefecture has a wide variety of accommodation options, from large hotels to traditional inns, private lodgings, and guesthouses. You can choose from a variety of accommodations depending on your budget and travel purpose, so it can accommodate a wide range of needs, from backpackers to family vacationers.
Staying at a hot spring inn is also popular among foreigners who want to experience traditional Japanese hospitality and a Japanese-style room.
The current state and future of inbound tourism
In recent years, the Japanese government and local governments have been promoting the idea of becoming a "tourism-oriented nation" and are working to improve the environment to welcome foreign tourists. Shimane Prefecture is also part of this trend, and is gradually strengthening its inbound response.
Free Wi-Fi and cashless payment available
Free Wi-Fi is becoming increasingly available in tourist areas, and an increasing number of stores are accepting cashless payments such as credit cards and electronic money, making it easier to travel without having to carry a lot of cash.
An opportunity to deepen understanding of cultural diversity
Local residents are gradually becoming more prepared to welcome foreigners. The activities of language volunteers and cultural guides are becoming more widespread, and opportunities to understand each other's cultures through tourism are increasing.
A trip to Shimane Prefecture is more than just sightseeing; it can also serve as a bridge that deepens mutual understanding between Japan and the world.
Summary: A trip to Shimane Prefecture to experience the essence of Japan
Shimane Prefecture is a place packed with tranquil nature, ancient history, and cultural experiences that are often overlooked in modern Japan. For foreign tourists, it is like an "unknown gem" where they can enjoy a more authentic and moving experience while avoiding the crowds of tourist spots.
In addition to historical spots such as Izumo Taisha Shrine, Matsue Castle, and Iwami Ginzan Silver Mine, there are many ways to enjoy the area, including hot springs, gourmet food, kimono wearing, tea ceremonies, and local events. With English and other multilingual support becoming more widespread, the area is becoming more and more convenient for a safe, secure, and memorable trip.
The next time you visit Japan, why not add Shimane to your travel itinerary and experience the deep charm of Japan?

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