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In recent years, Nagano Prefecture has become one of Japan's most popular tourist destinations, quietly gaining popularity among foreign tourists. With its abundant nature, historical culture, hot springs, and winter sports, Nagano offers many attractions throughout the year. It's particularly noteworthy for foreign travelers, as a valuable place to experience a "quintessential Japanese" experience that can't be found in urban areas. This article provides a detailed explanation of recommended spots, activities, cultural experiences, transportation, accommodation, and regional cuisine from the perspective of foreign tourists. While maintaining a "domestic travel" perspective, it also focuses on what is popular among inbound tourists. We provide comprehensive information that will be useful not only for travel agents but also for foreigners planning their own trips.

Why is Nagano Prefecture chosen by foreign tourists?

A microcosm of Japan with an exquisite balance of nature and culture

Nagano Prefecture is a region surrounded by mountains and rich in nature, yet it also retains a strong presence of traditional Japanese culture. It is known for its majestic mountain ranges, such as the Northern and Southern Alps, as well as its seasonal scenery, and its greatest appeal is the high level of experiential value it offers all year round. For foreign tourists, the "tranquility," "traditionally Japanese scenery," and "regional culture" are major attractions, allowing for special experiences that cannot be found in urban areas. Compared to Nara and Kyoto, Nagano Prefecture has a slightly lower tourist density, so one of its strengths is that it allows for a relaxed and enjoyable trip.

A wealth of activities and sightseeing experiences

Nagano offers a wealth of seasonal activities, from mountain climbing and hiking in the summer to skiing and snowboarding in the winter. For winter sports in particular, the region is dotted with internationally acclaimed ski resorts such as Hakuba and Shiga Kogen, attracting many foreign visitors every year. Visitors can also visit historical landmarks such as Zenkoji Temple and Matsumoto Castle, making it a region with much to learn for foreign visitors seeking a deeper understanding of Japan from religious and cultural perspectives.

Major tourist spots in Nagano Prefecture that foreigners will love

Zenkoji Temple: A place of history and prayer

Located in Nagano City, Zenkoji Temple is a popular temple among foreign visitors. It is notable for being non-sectarian and open to anyone, which is why it is highly acclaimed. English guided tours are held regularly, allowing visitors to experience the spiritual world of Japanese Buddhism. The unique experience of walking through the pitch-black corridors, known as "Okaidan Meguri," is also popular with Western visitors, as it sharpens all senses except for sight and allows visitors to attain spiritual tranquility.

Hakuba Village: A paradise of snow and nature

Hakuba Village is a ski resort that gained global recognition after the 1998 Winter Olympics. Since then, many tourists from Australia and Europe have visited every winter, and the proportion of foreign visitors has increased. With excellent snow quality and facilities that are on par with those in other countries, it is a place that can satisfy skiers of all levels, from beginners to advanced skiers. In addition, there is no shortage of activities to enjoy throughout the year, such as hiking and mountain biking in the summer.

Matsumoto Castle: A place where the history of the samurai remains strong

Matsumoto Castle in Matsumoto City is the oldest remaining castle with a five-story, six-story keep, and is designated a national treasure. Its beautiful black exterior is also known as the "Crow Castle," and it has become a popular photo spot on social media. Inside the castle, you can try on armor and volunteer guides provide explanations in English, making it one of the most accessible tourist destinations for foreign visitors.

Enjoy different experiences in each season: Seasonal travel in Nagano

Spring: Cherry blossom viewing and highland walks

Nagano Prefecture is dotted with famous cherry blossom viewing spots, such as Takato Castle Ruins Park and Komoro Kaikoen Garden. Due to the difference in altitude, cherry blossom viewing can be enjoyed over a relatively long period of time. It is popular among foreign tourists as an experience that allows them to experience the Japanese countryside. It is also becoming increasingly popular as a Japanese countryside experience, with activities such as trekking on the plateau and picking wild vegetables.

Summer: Heat escape and sports activities

Nagano Prefecture, with its high altitude making it cool even in summer, is a popular summer travel destination. Karuizawa and Tateshina Plateau are popular with foreigners and are home to stylish cafes and art museums. There are also plenty of water activities such as rafting and canoeing, making it popular with families and young groups.

Autumn: A festival of autumn leaves and food culture

At Utsukushigahara Plateau and Shiga Highlands, you can enjoy a magnificent panorama of autumn leaves. Many foreign tourists enjoy the colors of nature in autumn, as well as traditional Japanese festivals and harvest experiences. Sake brewery tours and winery tours are also popular.

Winter: Experience the fusion of snow and hot springs

Snow is the best thing about winter in Nagano! After enjoying skiing in Hakuba or Shiga Kogen, the ideal itinerary is to relax in a hot spring with natural hot spring water. In particular, the "monkeys bathing in a hot spring in the snow" at Jigokudani Monkey Park has been featured in media around the world and is a popular photo spot for foreign tourists.

Cultural experiences and tourism content that allows you to experience traditions

Japanese cuisine experience: Soba noodle making experience is very popular

Shinshu soba is famous nationwide and is popular among foreign tourists as a Japanese food that makes the most of the flavor of the ingredients. There are many facilities in various places where you can experience making soba noodles, and the number of classes available in English is rapidly increasing.

Traditional arts: Kiso lacquerware and indigo dyeing experience

The Kiso region is home to many traditional crafts, and there are even facilities where you can actually try making them. Lacquerware is renowned for its beauty and durability, and the experience of making small items is also popular as a souvenir.

Access and Transportation: Easy-to-understand Transportation Strategies for Foreigners

Access to Nagano from Narita and Haneda

You can get to Nagano from Tokyo in about 1 hour and 30 minutes by taking the Hakutaka or Asama Shinkansen. Shuttle buses run directly from Narita and Haneda airports to Nagano, making it a convenient base for sightseeing.

Make good use of trains and rental cars when traveling regionally

Nagano Prefecture is vast, so the best way to travel efficiently is to combine trains (such as the Shinano Railway and Oito Line) with rental cars. The number of rental car companies that provide driver's license translations and support for foreigners is increasing, making travel more convenient every year.

Recommended accommodations in Nagano Prefecture and reservation points

Choose an accommodation with services for foreigners

Accommodations with English-speaking staff and ryokans that offer vegetarian menus are a great way to feel at ease for foreigners. You'll be less likely to make a mistake if you check out reviews from foreigners on booking sites like "JAPANiCAN," "Rakuten Travel," and "Booking.com." It's also important to consider Wi-Fi and credit card payment options as basic requirements.

Local cuisine and gourmet food you'll want to try in Nagano

Gohei mochi, horse sashimi, pickled Nozawana

For foreign visitors to Japan, Nagano's local cuisine is an unknown and fascinating field. Dishes such as gohei mochi, horse sashimi, and pickled nozawana are becoming increasingly popular as they can be experienced at local restaurants. In addition, the dishes served at soba restaurants, which make use of locally produced ingredients, are a window into the region's food culture.

Are there tourist information centers and support systems in place?

Current status of English and Chinese guide system

Most major tourist spots in Nagano Prefecture have information in English and Chinese, and tourist guide maps and audio guides are readily available. There are counters for foreign tourists at Nagano Station, Matsumoto Station, Hakuba Bus Terminal, and other locations, so even first-time visitors can feel at ease.

Recommended itinerary for foreign tourists visiting Japan

A 3-night, 4-day itinerary

Day 1: Arrive at Nagano Station by Shinkansen → Visit Zenkoji Temple → Stay overnight in the hot spring town Day 2: Ski or experience nature in Hakuba Village → Dinner at a local restaurant Day 3: Visit Matsumoto Castle → Experience making soba noodles → Stay overnight (traditional inn) Day 4: Highland or winery tour → Return to Tokyo This itinerary, which allows for a balanced experience of culture, nature, and cuisine, is very well received by foreigners.

summary

Nagano Prefecture is more than just a tourist destination; it's a special place where you can experience the "heart" of Japan. With natural beauty, stunning scenery in every season, a rich culture, reliable transportation infrastructure, and foreigner-friendly accommodations and dining options, it's the perfect domestic travel destination for visitors to Japan. With the inbound tourism market booming, it's essential for Nagano's tourism industry to improve its English-speaking environment and strengthen its PR efforts aimed at foreigners. For foreign travelers thinking about visiting Japan, Nagano Prefecture is sure to be a destination that won't disappoint. Their stay will undoubtedly leave a lasting impression of "authentic Japan."

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